Case Study | Custom Countertop Sunglasses Display for Shiner (Santa Cruz)

When Shiner approached Luminati, they required a bespoke countertop display to showcase Santa Cruz sunglasses in retail environments.

The objective was to create a compact, durable POS solution that would highlight the Santa Cruz brand while effectively presenting multiple products in a clean and engaging way.

The Challenge

Shiner needed a display that would:

• Represent the Santa Cruz brand with a modern finish
• Showcase multiple pairs of sunglasses within a small footprint
• Be durable enough for high-traffic retail environments
• Suit standard UK adult sunglasses sizing
• Maintain a clean, premium countertop presence

The Solution

We designed and manufactured a custom countertop sunglasses display, tailored specifically for Shiner and branded for Santa Cruz.

The unit was constructed from clear, shatter-resistant acrylic, providing durability while keeping the focus on the product.

A custom branded Santa Cruz header was integrated to maximise visibility and reinforce brand identity at the point of sale. The display was carefully configured to hold six pairs of sunglasses, optimised for standard UK adult sizing.

The result is a compact, high-impact retail display that combines practicality with strong visual merchandising.

Key Features

✓ Holds up to 6 pairs of sunglasses

✓ Designed for UK adult sunglasses sizing

✓ Durable, shatter-resistant clear acrylic construction

✓ Custom Santa Cruz branded header

✓ Compact countertop display design

The Result

The finished display provides a clean, professional presentation that enhances product visibility while delivering strong brand presence for Santa Cruz in-store — helping Shiner roll out a consistent and effective retail solution.

Looking for a Custom Retail Display?

We design and manufacture bespoke POS and retail display solutions tailored to your brand and retail environment.

• Fully custom designs
• Durable, retail-ready materials
• Scalable production

Get in touch today to discuss your next retail display project.